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Science Fiction Studies

#81 = Amount 27, Component 2 = 2000 july

The Fetishization of Masculinity in Science Fiction: The Cyborg and also the Console Cowboy

One significant element of modern technofetishism may be the intensification of our social lust for brand new technologies. We come across such «technolust» celebrated in Wired magazine’s regular «Fetish» spot; this covers a variety of new items from technical devices like the MindDrive—a sensor sleeve that slips onto the index hand for the people game players whom tire of holding a joystick—to brand brand brand new and much more manly means of consuming ginseng. As Tim Barkow writes, «Brewing up tea as being a boon to your manhood simply too femme? A means of getting your daily dose of ginseng that’s as butch as the root’s reputation at last there’s. » (65).

Wired’s ginseng fetish is exposing, for just what reaches stake let me reveal not merely a kind of commodity fetishism. Wired’s advertisement evokes a psychoanalytic framework in that the fetish wards from the risk of feminization. Прочитать остальную часть записи »

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